Aime Cesaire inspiration to write A Tempest - Free Essay Example

Sample details Pages: 4 Words: 1116 Downloads: 6 Date added: 2019/10/30 Category Literature Essay Level High school Tags: The Tempest Essay William Shakespeare Essay Did you like this example? Aime Cesaire inspiration to write A Tempest was Shakespeares play called The Tempsest. Aime is well known from his reputable post-colonial poetry as well as essay and play writing. A Tempest is a new rendition of Shakespeares The Tempest with a similar cast of characters and flow of the plot. Don’t waste time! Our writers will create an original "Aime Cesaire inspiration to write A Tempest" essay for you Create order However, Aime Cesaire slightly transformed the characters into depicting Ariel and Caliban as oppressed natives and Prospero as the manipulative European power. The two slaves use different approaches on their master all with the hope of being free. Ariel comes in a friendly manner to negotiate for independence whereas Caliban is bitter and rude towards Prospero. From the play, the audience gets to see the authors anti-colonist ideas, from the colonized perspective by exploring the relationship between colonial subjects and the colonizer. The setting of the play is on some island in the Caribbean where Prospero lives. Caliban is designed as a black slave whereas Ariel is a mulatto slave (as he was treated better). Caliban is depicted as an oppressed native that is rebellious against colonization. His ultimate goal was to be liberated from the chains of his master; therefore he was willing to do all that was within his power to attain this. Ariel is obedient and loyal to Prospero as he follows all the orders given to him without hesitation. He sincerely believes that someday he will be granted his freedom. The reason for his belief is perhaps the better treatment he receives. Ariel seems to be more outspoken of his feelings to his master. For instance, at one point Prospero asks him whether he is upset and Ariel pleads him to relieve him off too much labor. Prospero busted Listen, and listen well! Ive got a job to do, and I dont care how it gets done! (Cesaire and Miller15) And although he (Ariel) is shouted at, he still keeps reminding the colonizer of the promise to let him free. The author tries to portray Ariel is a character that clings to things told in the past even though they seem like lies. As the audience sees, there was no possible way that Prospero was going to emancipate any of his slaves without having their replacements. Ariel is optimistic that the excellent service he offers and submissiveness will m ake the master honor his promise. Meanwhile, Caliban slights Prospero every opportunity he gets. As the play starts the greeting that Caliban uses with his master is a Swahili word for freedom. Prospero had forbidden the use of vernacular in his compound, and this leads him to complain. As we can see from this Caliban is daring and likes provoking the colonizer. When asked not to use his native language, Caliban attempts claiming birthrights to the island, which angers Prospero to the extent of wanting to whip him. Here it is notable that this slave does not care much about the kind of relationship he has with the colonizer. He openly shows that he does not like the living conditions of being someones property. During their argument, Caliban asks Prospero to be addressing him as X, a man without a name or better yet a man whose name has been stolen. Caliban is more talkative, less submissive and resistant. He tries to authorizing his freedom by speaking it. Throughout the play, the conversation between Caliban and Prospero is more compared to Ariel. It was through these conversations that Caliban realized that being freed from the master was not something that would happen peacefully. The work done by the salves was quite a lot, and Prospero could not manage to do it by himself. Moreover, this colonialist was authoritative and loved power as depicted by the author of the play. With this knowledge, Caliban began thinking of ways to eliminate the master to be free. Caliban boldly takes a stand-in opposing Prosperos orders. And despite Ariel trying to persuade him otherwise he still holds on wanting freedom immediately. The black slave explains to his co-worker that their master had become more demanding and intolerable. From the interaction between the two, it seems as though Ariel is genuinely a humble individual, who cannot do any harm which is contrary to Caliban. Another difference between the slaves is how Caliban strives to preserve his identity whereas Ariel does not care at all. Ariel reminds Caliban of the power their master had and Caliban replies, Better death than injustice and humiliation. (Cesaire and Miller24) This statement shows how determined Caliban is towards safeguarding his identity. He wants to remain primitive and ignorant. Ariel used to coat his speech when addressing the master, contrary to Caliban who showed his apparent hatred in his talks by using curses. According to Prospero, his servants owe him a debt of gratitude for introducing them to modernity. Maybe this was the reason as to why Ariel was patient and believed the master would at some point grant him freedom. He was content to serve the master until this debt is paid off. But when it comes to Caliban, he did not feel as though he owed Prospero anything. Therefore it is right to say that Ariel had something that kept him motivated to be submissive whereas Caliban did not. More insight is added to Calibans attitude and character after his encounter with Trinculo and Stephano. The black slave willingly subjugates himself to them and begs them to be his master. No one would have expected this, which shows Caliban to be incapable of autonomy. Under his new master (Stephano) Caliban condition worsens as he stopped being rebellious. Here he no longer sent curse as he used to when under Prospero and being more submissive seems to be making him more pathetic. Caliban thought maybe going to another master would be some freedom, but that was not the case. In the end, he resigned himself back to Prospero and promised to be more submissive than before. As for Ariel, he did find his freedom eventually, and his state ends up being better than it was as the scene began. With the different approaches used by the slaves, it appeared like Caliban was the one to earn his freedom first. Ariel was always down to earth and careful with the choice of words he used. Caliban even went as far as plotting to kill his master which he did not succeed and instead when released to Stephano he yearned to return to Prospero. Ariel negotiations and commitment convinced the master to fulfill his promise of granting him true liberty. The two slaves were different even on the tone they used while talking to Prospero and this too did matter in determining their fate.

Where Is Chlorine Found On The Periodic Table

America s Shame Outline Essay - 789 Words

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The Dreaming Is The Way The Aboriginal Understand About...

Part A: Indigenous Perspectives The Dreaming is the way the Aboriginal understand about the world through the great creative stories. These stories are passed on lore, culture and belief system to the next generations. Aboriginal people believe that the Ancestors Spirits in human form created animals, plants, rocks and other forms of land. Then they changed into trees, starts, water holes and other subjects that are the sacred places of Aboriginal culture. (Australia.gov.au, 2017) Totem is a natural object or animals given to a child at birth that has a special connection to his family. Each person has an individual totem that this person has a responsibility to look after. Totems link people to the universe. It links to air, land, water†¦show more content†¦The standard reap of assets was, and is, the financial premise for much ILM hone and related learning and convictions. 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The Effects of Global Warming on the Earth - 990 Words

Global Warming Earth’s temperature is a vital aspect to Earth and its surroundings. The atmospheric temperature along with natural gases is the significant reasons why Earth inhabits all of its life. When there are changes that alter the natural affects of Earth’s environment there are factors that places the environment at risk. Increase warming of global temperatures account as a major concern of Earth’s surroundings. Global warming is a prominent source to consider how and why the environment, coastal zones, water resources, agriculture, food supply, and the health of human life have changed. There are numerous reasons why global warming has taken such effect over the environment, but natural causes and human activity are the main†¦show more content†¦Society should acknowledge the change on Earth involving increase temperatures and disasters that often occur to establish a concern in making sure that Earth is well taken care of. 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The research Proposal Aims

Question: Produce a written submission demonstrating the skills involved in the process of defining, developing, conducting and reporting a research project and creating a research proposal. Answer: Introduction: This research proposal has tried to investigate the reason behind the issue that elite Pakistani footballers are not coming to play football within England. This proposal has intended to know the reason behind this. Many Pakistanis live within England. As discussed by Khondker (2008), there are lots of racism within the England. Mostly Asian communities have faced different situations within the game sector of England. On the other hand, Burdsey (2011) stated that, racism has played a role within the sector of football within England. It is the most complicated perspective that has affected the normal well being of the Pakistanis. England is one of the most developed countries of world. Therefore, most of the Asian countries are underdeveloped. There are several countries those are still developing the internal infrastructure of the country with the monetary or other type of help of developed country. This can be a common phenomenon of the developed countries to see the developing or poor country as their slaves or similar things. There are cultural differences between the habitants of the England or Pakistan. However, Kilvington (2013) stated that, football is the most popular game and it needs active participation of Young British Asian. Football needs motivation of players. Therefore, it has been witnessed that there is huge participation of Research aims: The aim of the research is to investigate the reason behind the non-participation of elite Pakistani footballers within England. Objective of the research: Research objectives are as follows: To investigate the nature of England football To analyze the tendency of Pakistani elite footballers of England To investigate the reason behind non-participation of the Pakistani elite footballers in the football sector of England To recommend the effective technique of attracting elite Pakistani footballers within the British football Questions of the research: Research questions are as follows: What is the nature of Pakistani footballers within England? What is the prior tendency of Pakistani elite footballers in England? What is the reason behind the non-participation of elite Pakistani footballers in England? What are the effective techniques of attracting elite Pakistani footballers within the British football? Literature review: This section of literature review discusses relevant concepts and theories of this particular research topic. In order to analyze this topic, the researcher has to take some relevant concept that is attached with this topic partially. Concept of Racism in England: As stated by Khondker (2008), racism is the critical issues within the society. It is a complex theoretical phenomenon to understand. Race has been distinguished by different researcher as a range of disciplines within different aspects of society. Race is still used by different politicians and other power structure as well as power institutions of the society. As discussed by Kerksick et al. (2008), race is the boundary between two people or two groups. Race can be considered as the boundaries between the people and group. Race can be distinguished as boundaries and differences of people of different aspects. Race is the process of social invention among people and the group of people. Process of using race is the critical element for disturbing the people and structure of the society. Often different countries distinguish a people or a group of people by their age, color of skin and sociological position within the society (Kilvington, 2013). Relation between racism and colonialism: In the seventeenth and eighteenth century, European had started to capture different poor countries of different regions of the world. They had started to make colonies within the countries of Asian region. In this situation, racism had started to explore within these countries. For this reason, British race had turned to the superior race rather than other people or otor the colonized people of different countries. British had become the superior race within the society as they had power, position and brighter skin also. Non-white other people had become poor race as well as lower race within the society. On the other hand, Bek (2010) stated that, Pakistanis often faces issues for their non-white skin or the Asian identity. Therefore, Pakistanis have been targeted for their race, caste and religion. People with Muslim religion have become the target of racism within the White people of England. Race has become a powerful weapon of the developed country like England in order to dominate over the people from Pakistan as well as other counties of the continent of Asia. The utilization of racism and race is very dangerous for the inhabitants of the country. Therefore, the bad utilization of racism while playing football is very dangerous and bad for maintaining the reputation of the country within the other regions of the country (Long et al. 2005). Islam phobia and football of England: However Donnelly et al. (1985) discussed that, there are relation between racism and Islam phobia within the grassroots level of football. Pakistani footballers often have experienced racial discrimination within the context of football. There are Islam phobia and serious issue of racism within the football sector of England. There are significant levels of racism within the grass root level of football within the gaming sector of England. On the other hand, Long et al. (1997) argued that, a new form of racism has evolved within the contemporary society among world. Racism has been involved in the psychology of the people. Therefore, racism has been involved in the cultural differences of the people. However, new framework of symbolic racism refers to the concepts of ethnicity and national identity of the people. Cultural clashes are very much related to the process of racism within the people of the country. There is multiple meaning for racism within the people of developing countries. On the other hand, Ratna (2007) stated that, Islam phobia has turned into the inconclusive, bland term and anti Muslimism within the people of the developed country as well as England, America etc. This Muslim phobia has led to the reason of non-participation of elite footballers in the football team of the England. Therefore, the Muslim phobia has led to some sort of isolation of the Pakistanis within the society of England. Racial discrimination has played a distinctive role within the sector of football of England. Research methodology: According to Bernard (2011), research methodology provides different types of tools or methods for systematically deal with the whole research. Methodology of research discusses different scientific techniques in order to deal the whole research with systemic and organized manner. Types of investigation: As discussed by Lancaster (2012), three types of research investigation refers to exploratory, hypothesis testing research and descriptive research. Exploratory research helps the researcher for providing detail information about the particular research topic, as the researcher has no clear idea about the particular research topic. Exploratory research design helps to provide an analytical view of the research. On the other hand, Brannen (2009) discussed that, hypothesis testing research refers to this type of type of research that helps the researcher to fix a hypothesis first in accordance with the particular research topic. Thereafter, the researcher develops the whole research with relevant models and theories as per the set hypothesis are concerned. Descriptive research study provides proper models and theories for discussing the whole research with descriptive viewpoint. For this research purpose, the researcher can take exploratory research study, as he /she have no clear idea about the models and theories of this particular research topic. Method of data collection: A researcher can take two type of data collection method in order to conduct the research with proper data and information. A researcher can take primary and secondary data collection method. Primary data is never published in any type of printed documents or journals. Primary data comes from different interviews, questionnaires, surveys etc (Cameron, 2009) On the other hand, secondary data refers to the published materials regarding the particular data. Secondary data mainly comes from the journals, books, blogs, websites etc. For this research study, the researcher will conduct primary data collection from some Pakistanis who live in England. Therefore, the researcher will conduct primary data collection process for investigating the issues of this particular research. Primary data will be more relevant and appropriate for conducting the whole research. The researcher will send postal questionnaires to the Pakistani inhabitants of England. Method of sampling: As stated by Freshwater (2010), a researcher can take two types of sample method for fixing the sample as per the requirements of the research. Probability and non-probability sample method are two important types of sample method those can be utilized in the research process. Probability sample method helps to randomly select the sample from the respondents of the research. On the other hand, non-probability sampling method does not provide the option to select the sample randomly from the respondents. For this research purpose, the researcher will take probability-sampling method in order to select the proper respondents for the research. The researcher has to know the Pakistani population of England. Therefore, the researcher will be able to select the sample from the respondents. The researcher will take the help of simple random technique of probability method in order to select the proper respondents in order to conduct the whole research process completely. Plan of data analysis: The researcher will collect primary data from the Pakistani habitants of England in order to know the reason of the particular research. However, Knox (2009) stated that, the data analysis plan is of two types; those are quantitative data analysis and qualitative data analysis. Quantitative technique of data analysis is very important and much relevant for properly conducting the research process. Qualitative data analysis technique helps to analyze the research data by descriptive manner. Therefore, quantitative analysis is much relevant and important for dealing with the particular research. Therefore, for this research purpose, the researcher will conduct the data analysis process with the help of quantitative data analysis technique by using SPSS software. The researcher will present the analysis and findings in Microsoft excel sheet. Accessibility issues: As stated by (), a researcher has to face some accessibility issues while gathering data for the research. A researcher often faces accessibility issues from the perspective of the respondents. Mainly for this case, the researcher can face difficulties in order to find Pakistani habitants within England. The researcher will also face problems in order to understand which Pakistani family has the experiences in playing football. Ethical issues: In order to conduct the research process, a researcher can face ethical issues in order to complete the whole process of the research. The researcher has to follow the guidelines of Data Protection Act of 1998 in order to maintain the privacy of the information or the data that has been collected by the researcher from the respondents. Therefore, the researcher should not publish the data in any type of books, journals or any materials. The researcher should always maintain the privacy of the data and the respondents. The researcher has to take prior concerns of the respondents. Structure of the proposed research: Main research project will contain five chapters. First chapter will include introduction, aims, objectives, questions of the research. Second chapter will contain literature review, conceptual framework of the research. Third chapter will contain research methodology, data collection process, sampling and time horizon of the research project. Fourth chapter will contain the findings of the data and the analysis of the data. Fifth chapter will contain conclusion and further recommendation of the research. Time horizon: Main activities/ stages Month February Month March Month April Month May Month June Month July Topic Selection Data collection from secondary sources Framing layout of the research Literature review Formation of the research Plan Selection of the Appropriate Research Techniques Primary data collection Analysis Interpretation of Data Collection Conclusion of the Study Formation of Rough Draft Submission of Final Work Table 1: Time horizon of the research Source: As created by author Reference lists Bernard, H. R. (2011) Research Methods in Anthropology: Qualitative and Quantitative Approaches. 5th ed. Plymouth: Alta Mira Press. Lancaster, G. (2012) Research Methods in Management, 4th ed. Oxford: Elsevier. Brannen, J. (2009) Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), 812. Cameron, R. (2009) 'A sequential mixed model research design: design, analytical and display issues', International Journal of Multiple Research Approaches, 3(2), 140-152. Freshwater, D. (2010) Reading mixed methods research: contexts for criticism, Journal of Mixed Methods Research, 1(2), pp. 134-46. Knox, K. (2009) A researchers dilemma: Philosophical and methodological pluralism, Electronic journal of business research methods, 2(2), pp. 119- 128. Khondker, H. H. (2008). Cricket, colonialism, culture, and cosmopolitanism.Departement of sociology, National University of Singapore. Kerksick, C., Harvey, T., Stout, J., Campbell, B., Wilborn, C., Kreider, R., ... Antonio12, J. (2008). Journal of the International Society of Sports Nutrition.Journal of the International Society of Sports Nutrition,5, 17. Kilvington, D. (2013). British Asians, Covert Racism and Exclusion in English Professional Football.Culture Unbound. Bek, L. (2010).Cultural constructions of the Isle of Wight: perception, creation and consumption: Identifying factors which specifically contributed towards cultural constructions of the Isle of Wight with specific reference to the period 1750-1900(Doctoral dissertation, Southampton Solent University [Validated by Nottingham Trent University]). Long, J., Robinson, P., Spracklen, K. (2005). Promoting racial equality within sports organizations.Journal of Sport Social Issues,29(1), 41-59. Donnelly, P., Young, K. M. (1985). Reproduction and transformation of cultural forms in sport a contextual analysis of rugby.International Review for the Sociology of Sport,20(1-2), 19-38. Long, J., Carrington, B., Spracklen, K. (1997). 'Asians cannot wear turbans in the scrum': explorations of racist discourse within professional rugby league.Leisure Studies,16(4), 249-259. Ratna, A. (2007). A Fair Game? British-Asian Females Experiences of Racism in Womens Football.Women, Football and Europe: Histories, Equity and Experiences, 69-88. Burdsey, D. (2011). That joke isn't funny anymore: Racial microaggressions, color-blind ideology and the mitigation of racism in English men's first-class cricket.Sociology of Sport Journal,28(3), 261-283.

Marketing Development of Harvey Nichols †Free Solution

Question: Evaluation of current situation linked to proposed strategic options for international growth, including evaluation of market potential and identification of markets for growth. Answer: Introduction The project reflects on Harvey Nichols a company which is known for its luxury products and offers an ultimate experience in fashion through the products they provide. The project provides an International marketing development for Harvey Nichols for their ninth international store. This includes a summary of the situation analysis for the key aspects of the environment audit for marketing in Singapore. For its 9th store the project makes a critical discussion about the international growth options for Harvey Nichols along with some suggestions for the marketing development for Harvey Nichols. About Harvey Nichols: The company was first established in 1831, Knightsbridge, and since then it has led the way in sourcing the most desirable and cutting-edge designer brand. It has been recognized as one of the premiere luxury brand of UK for fashion retailer (Harveynichols.com, 2015). It is internationally popular for its limited edition of beauty and fashion merchandize, wine and premium food which are award winning. The company has seven stores in Ireland and UK. It has four major stores in Edinburgh, Manchester and Leeds and three small stores in Dublin, Bristol and Birmingham. The latest store has been established in partnership with Qatari Business group in the shopping area of Dohari Business group Types of Product available: Clothing accessories, beauty care, food and wine, brands and gifting both for men and women. Harvey Nichols has its own form of segmentation and strategies (Ameer Willfred Ayomi, 2014). One of the world famous brands is found in Harvey Nichols which means that the customers buying mush have the purchasing power to afford these brands. The following is certain facts about the company: The Target Market: The segmentation of market is made in groups who posses certain similar pattern of buying and has a same type of interest for luxury brands (Armstrong, Adam Kotler, 2011). In case of departmental store the target was the localites which were done according to geographic segmentation. The incomes of these customers have to be within a certain range and based on the division of the population they also sometimes take decision for distribution. The segmentation is done in the following way, Demographic segmentation: The key demographic variable used to segment the market seems to be age, the occupation and the income of the people (Carlsen', Mair Holmes, 2015). Because it promotes stylish designing brand accessories then the target audience must be people who love stylish things. According to many researchers people of the age 25-40 love to have fashionable things mostly, so it can be said that people who belongs in the age group of 25-40 is their prime target. But in that respect it could have been teenagers but the criteria of affordability is a crucial factor (Chernev, 2012). So people with an income level comparatively higher than upper middle class is the right kind of people they target. These people should be luxury loving people and must have the nature of easily accepting changes in fashion (Dakic Fabian, 2010). Harvey Nichols more than being retail is a symbol for social status. The occupational ties are directly involved with the idea of affluent and image conscious individuals. It also attracts customers who have aspiration for fashion (Ernst, Hoyer Rbsaamen, 2010). Geographic Segmentation: geographically they have been able to target people from most of the European countries and the countries form the middle-east where the trade and commerce has been an integral part and has a good ranking in the economic section. Choosing Singapore will be a big decision for Harvey Nichols but there are certain advantages for the company. There are certain reason for geographical segmentation for a company they are wealthier consumer, less competition in the foreign market and easier for cross border trade (Fletcher Crawfor, 2010). Psychological Segmentation: Sometimes the Customers internal desire is considered by the company; according to Harley Nichols they gave special attention to customers who have a preference on buying luxurious items (Glowik Smyczek, 2011). For example in place like Milan famous for Fashion would be preferable for Harvey Nichols, similarly in places like Brazil where people takes a good care of their skin would prefer the beauty products of Harvey Nichols (Harveynichols.com, 2015). Selection of a particular market: Extensive research needs to be done to select potential market for any business. It is a costly exercise for the international marketers as well to confront with diverse market availability. Mainly the company should mainly focus and target to the emerging and growing markets in the food and beverage sector so that the market dynamism can be measured along with the present status as well. Various assessment tools needs to be utilized in this process. Situation analysis: For Harvey Nichols there are certain strength, threats weaknesses and opportunities through which we can analyze the existing potential of Harvey Nichols in the market. Swot analysis: Strength Weakness Pricing power Good management Culture that is innovative The asset leverage The economies of scale The work inefficiencies High burden of debt Technology is quite outdated High labor turnover Supply chain is weak Bad acquisition Opportunities Threats The market is fragmented They have online market facility Encourages innovation Application of new technologies and services. Existing competition The market is mature The currencies are volatile Change in preference of the people The revenue generation is volatile. Through the analysis certain things acts as advantage for Singapore and certain things acts as disadvantage. For Singapore the people have quite a high standard of living and there is an existing competition for Harvey Nichols for establishing their store. It can be better understood with the help of competitor analysis (Harveynichols.com, 2015). Growth Strategies for Harvey Nichols: The Harvey Nichols brand is synonymous with sumptuous food stall and its windows display. There were various growth challenges that were faced by the company. One of those challenges were E commerce activities. The company wanted new e commerce site to be a part of their broader multichannel strategy. They went for launching a new website with Ampersand commerce so that the online offering could be improved. This new website integrates various blog posts into product pages, social media streams, videos etc so that it could attract more customers largely in UK market. Also style advisers were introduced that enabled customers with personalized touch of the online services as well. Competitor analysis In Singapore there are almost 10 shopping malls situated in the Marina Bay, one of the advantage of Singapore is that various sectors had their own region. Like the commercial section is situated far from the entertaining section, the industrial section is far from the commercial section (Kang Leong, 2012). The majority shopping malls are situated in the Orchard at Marina Bay. There are plenty of places to eat, multiplex for watching movies . That place would also be suitable for the company Harvey Nichols. The main competition of Harvey Nichols is with the online websites which helps people to have their accessories and apparels in their home. These brands are the main competitors of Harvey Nichols but their restaurant and wine chain will be able to make a good impression in the market. In order to provide a market for the company Harvey Nichols it is also important to understand the main Ps of luxury commodities that the company sells. They are stated as follows: Pestle Analysis: Political: in the late 1980s Singapore was a state of Single Party. The present Prime Minister is Lee Hsian and the President is Tony Tan and the current ruling party is Peoples action party. Singapore has a democratic rule and the political system is to some extent strict. Singapore is a amiable country and it has extended its hands for trading of any foreign company. The Ministry of Industry and Trade has its aim of making Singapore a global city consisting many talents and its mission is promoting growth of economy. The key task of the ministry is development of industry and expansion of Trade. An agency of MTI is SPRING Singapore where they provide a matching dollar for investment in new companies of Singapore and encourages youths for innovative business. This is quite advantageous for Harvey Nichols because the political system will accept franchisee of the company. Social: Singapore also has the notion of Kia Su followed by the Japanese people which means the fear of losing and hence encourages competition. In order to fulfill their materialistic desire they have the mentality to work hard. Though the population has a majority of Chinese population followed by Malays and then Indian yet they have the freedom to practice their own religion. They have a compulsory primary education system and they have a good number of educated people. They also have a good number of female populations following a good number of branded products for beauty care and accessories. The people are pretty brand conscious. Economical: Singapore has a GDP of US$ 297.941 billion and a per capita income of US$ 55,182 Singapore stands amongst the category of leading Developed countries. Though the country lacks primary products and minerals and gas for exporting their major economical function is processing of goods in nearby lands and transshipping (Kang Leong, 2012). The deep-water harbors are the most important resource of the country. Here the labor is costly and the availability of machinery is high. Singapore seldom had inflationary problems and they maintain a good trading partnership. They have a labor shortage and the government plays a major part in the economic growth of the country. Singapore maintains liberal trading regimes in the world and is one of the least corrupt country in the world (Paliwoda, Andrews Chen, 2012). Technological: The government invested in creative business during 1980s for media, publishing art, textile, design and fashion sector and films. The globalization strategy has made Singapore a production driven economy with the help of technological advancement. Singapore is one of the developed countries that have Wi-Fi networking throughout the country (Perreault, Cannon McCarthy, 2010). Almost every technological and IT sector has made Singapore their preferable destination for technological product launching. The Formula 1 racing is also conducted in the streets of Singapore in Suntech City. The advantage of Singapore being a high technology driven country is that their labors have advanced technological skills (Rayner, 2011). Not only that even the new talents are also advanced with the technological skills. Hence for Harvey Nichols it is easy to access the technological benefits. Legal: The Singapore Government encourages the growth of E-Commerce through legislation and regulations of transparent marketing in specific areas (Mfa.gov.sg, 2015). The business environment needs to support the development and growth of Industry and the economy. The technical infrastructure encourages reliable service of E-commerce since 1988 with the establishment of act of Electronic transactions, the rights of Intellectual property, and the tax issues (Richter, 2012). Singapore is committed to its legal issues and they have different channels for cooperating with the foreign jurisdictions guided by the global norms and standards. Environmental: Singapore is very much environment conscious, the country is one of the cleanest countries in the world and they encourage people to keep their city clean (Rubera, Chandrasekaran Ordanini, 2015). Around the 1960s the country faced a problem of water pollution and since now also they have a major water crisis for which they get their water supplies from Malaysia (Sethna, Jones Harrigan, 2013). They encourage in green marketing and they also emphasize on corporate responsibility for the society. Key issues and challenges: The main challenges of opening the ninth store in Singapore are as follows: The acceptability of the customer and their preference over existing brands Competitors strategy and their competitive advantage Strict legal regulation apart from trade. Cost of labor which is expensive Strategic options and recommendations: For expanding business in Singapore what Harvey Nichols can do is invest on Advertisement and promotion. The people of Singapore are very Brand conscious and they are well aware of the International brands (Shaw Koumbis, 2011). In fact there is a place in Singapore which is like a replica of London so people must be well aware of Harvey Nichols. At this situation what Harvey Nichols can do is making people aware of the location of their store (Tesar Kuada, 2012). If their selected location is the Marina Bay then they will be able to attract a number of luxury item buyers who mostly visit there for spending leisure time (Tradingeconomics.com, 2015). Though their prime competitors also situated in those locations yet with a good number of tourist they will be able to make an impact on the customers. Initially they could make offers for their products not necessarily making their product cheap but by Marketing mix for products of Harvey Nichols: Performance: Performance refers to the deliverance of advanced familiarity of a luxury brand at two different levels first, at a level of experience and, second, at product level. At product level, basically it must suit the functional and serviceable characteristic and also deliver on its realistic physical features a recipe of superiority or design brilliant ingredients such as materials, craftsmanship, high quality, precision, unique design, technology, innovation, and extraordinary product capabilities (Zou Fu, 2011). Pedigree: Many Pedigree products have extraordinary history and a prosperous lineage that turn into an indivisible part of the brands inscrutability. This mystique is usually built around the outstanding legendary originator character of the precedent, making up an essential part of the product story and personality of the brand. For instance when customers buy a Chanel product, it is not only due to the product presentation issue, but subconsciously they are also prejudiced by the rich lineage of the brand, the time of mastery and heritage. Paucity: Distribution and over-exposure of luxury brands can cause strength of a luxurious feature. Therefore many brands try t uphold the insight that the goods are limited. One of the example is Burberry which diluted its image of the brand in Britain during 2000 by over-licensing its image as a brand thus dropping its image as a brand whose goods were consumed by the rich. Natural Paucity is activated scarce elements such as the special series or the limited editions to produce false demand and desire. Another divergence within this is the luxury product customization. Persona: The persona of a luxury commodity is largely a consequence of first its idiosyncratic projecting in addition with coherence of its purpose across consumer touch points secondly the brand message through the advertisement. The brand identity in view captures the Products personality emotional values and mystique in a nutshell. The consistent orchestration and the distinct of the identity is a medium for creating the frequent exclusive imagery of the brand, the familiarity and visibility. Public Figures: Traditionally, celebrities or Public figures have been employed as one of the marketing mix in luxury product advertising and they continue to acquire impact, credibility and attention. Public figures like music personalities to film stars from the royal families to ports personalities and even designers. Placement: In branding Luxury commodities the retail is totally about heightening the experience of the consumers brand experience and intensifying the aura of the brand. Therefore the movement of the brand and the branded environment must live the products by arranging clear detailing that involves all attention of the audience. The choice of the location of the store the touch points of the chain that is interacted by the consumers with the sales representative and the impression of the touch points is quite critical in making a unique experience for indulging. Public Relations: The Public relations in luxury products plays a critical role for making the image of the brand by subtly influencing the opinion of the public. In order to do such things a PR is engaged so that they could disseminate the information and the various features of the brand that could not be captured through advertisement. These information are as important as the advertisements states so that they could create emotional value for the brand and a brand personality. That could be with the help of the other Ps involved with luxury brands. Pricing: For every luxury product their pricing is quite significant because it helps to build a perception for the buyers. Generally a customer of luxury brands tends to generate their stature of luxury or their image, by pricing range of the operating brand. Hence it is significant for luxury products to make an appropriate pricing of the operating brand. Hence it is significant for luxury products for pricing the correct charge and will that price should be likely for the consumers to pay and it should also be considered that the value of the brand should not be harmed. There should be enough justification for the customers to go for buying the product. Summary: Through the analysis it can be stated that Singapore will have a good compatibility for Harvey Nichols and the strategy that the Company should use is mainly the market development because the market is new and the segmentation is the elite people with a good income level. References Ameer, R., Willfred Ayomi, M. (2014). International market expansion and diversification opportunities for KBB Resources Berhad Malaysia.Em Mkts Case Studies,4(1), 1-6. doi:10.1108/eemcs-02-2013-0016 Armstrong, G., Adam, S., Kotler, P. (2011).Principles of Marketing. Carlsen', J., Mair, J., Holmes, K. (2015).Events and Sustainability. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Dakic, S., Fabian, K. (2010). Serbian labor market with special emphasis on defining marketing strategy in tourism.Perspectives Of Innovations, Economics And Business, 60-62. doi:10.15208/pieb.2010.16 Ernst, H., Hoyer, W., Rbsaamen, C. (2010). Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.Journal Of Marketing,74(5), 80-92. doi:10.1509/jmkg.74.5.80 Fletcher, R., Crawfor, H. (2010).International Marketing: An Asia-Pacific Perspective. Glowik, M., Smyczek, S. (2011).International marketing management. Munchen: Oldenbourg. com,. 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